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# Wishlist

**Wishlist lets shoppers save the exact products they like, come back to them later, and get a reminder, a price-drop or a low-stock email while those products are still saved.**

## What it does

Shoppers save a product from the product page or from a collection card. Their saved items live in a Wishlist drawer they open from a floating button or from a heart in your store header, and they can add any item to the cart straight from there. While an item stays saved, Timesact can email the shopper a reminder, tell them when its price drops, or warn them when it is about to sell out.

Wishlist is a storewide customer experience template. It works on every product in your store, so there are no products to assign, in the same way as Hide Sold Out.

## Before you start

- Wishlist is included in the **PRO Flexible** and **PRO Fixed** plans at no extra monthly cost. On other plans, the Wishlist card shows **Upgrade to PRO** in place of **Use template**.
- Wishlist is in Beta. If something does not look right, use Share feedback at the top of its page or contact us.
- The Timesact app embed must be switched on in your live Shopify theme, the same embed that runs Pre-order and Back in Stock.
- You can have one Wishlist per store.

## Step 1 — Add Wishlist

1. Open the Experiences tab.
2. Find Wishlist under Recommended (tagged Storewide and New), or click View all.
3. Click Use template. Timesact creates a customer experience template called "Wishlist (Copy)", which you can rename. It starts switched off, so you can set it up before shoppers see it.



![](https://storage.crisp.chat/users/helpdesk/website/-/c/9/b/3/c9b393c2e2547800/01-step1-experiences-wishlist-_34771w.png)
Wishlist is not in the Add functionality list of your other customer experience templates. It only comes from its own template.

![Wishlist template Functionality tab showing the Wishlist functionality with Inactive and Storewide badges](https://storage.crisp.chat/users/helpdesk/website/-/c/9/b/3/c9b393c2e2547800/e35-wishlist_14sg7b2.png)

## Step 2 — Turn it on

1. In your Wishlist customer experience template, open Functionality settings under Admin.
2. Switch on Enable Wishlist and save.
- You can also use the switch on the Wishlist row in the **Functionality** tab.

![Enable Wishlist switched on in Functionality settings](https://storage.crisp.chat/users/helpdesk/website/-/c/9/b/3/c9b393c2e2547800/e36-wishlist_abur3o.png)


Shoppers now see Wishlist on your storefront. You can change how it looks and what it sends at any time.

If you switch **Enable Wishlist** off, customers can't see or edit their wishlists and Wishlist emails stop. Emails that were due are cancelled, not sent later. Saved items are kept and come back when you turn it on again.

## Step 3 — Choose how shoppers save items

**Product page**

Under **Show on product page**, choose what shows next to your **Add to cart** button:

- **Button**: an "Add to wishlist" button under **Add to cart**.
- **Heart icon**: a heart next to **Add to cart**.
- **Off**: nothing on product pages. The Wishlist stays on everywhere else.

![Product page setting with Button selected and a preview of the Add to wishlist button under Add to cart](https://storage.crisp.chat/users/helpdesk/website/-/c/9/b/3/c9b393c2e2547800/e37-wishlist_1qyd68j.png)
![Product page setting with Heart icon selected and a preview of the heart next to Add to cart](https://storage.crisp.chat/users/helpdesk/website/-/c/9/b/3/c9b393c2e2547800/e38-wishlist_1p964ag.png)



You can style the button or the icon to match your store. For the icon you set the heart colour before and after saving, and whether it has a border and a background. The button texts ("Add to wishlist" and "Remove from wishlist") are editable. In icon mode they are read out by screen readers.

![](https://storage.crisp.chat/users/helpdesk/website/-/c/9/b/3/c9b393c2e2547800/06-step3-button-style_bgwynu.png)


A shopper saves the exact variant they have selected, for example a size or colour.

**Collection page**

Turn on Show on collection cards to put a heart on the top corner of each product card, and set its colours, border and background. When a shopper saves a product that has several variants from a card, a small window asks them to choose a variant first. Every text in that window is editable under Variant picker texts.

![](https://storage.crisp.chat/users/helpdesk/website/-/c/9/b/3/c9b393c2e2547800/09-step3-collection-card-icon_i67q6s.png)


## Step 4 — Set up the Wishlist drawer

Open Wishlist under Storefront.

- Floating launcher — a button fixed to the side of the screen that opens the Wishlist and shows how many items are saved. Choose the side (left or right), the label and the colours.
- Header icon — a heart to the left of the cart icon in your theme header. It uses your header's text colour and shows the saved-item count.
- Drawer — the side panel that lists saved items. Set the background, text, accent (used for sale highlights and the Available status) and button colours.
- Drawer and error texts — every word shoppers see in the drawer, including the empty state, button labels and error messages, is editable here.

![](https://storage.crisp.chat/users/helpdesk/website/-/c/9/b/3/c9b393c2e2547800/11-step4-floating-launcher_1lmft19.png)
![](https://storage.crisp.chat/users/helpdesk/website/-/c/9/b/3/c9b393c2e2547800/12-step4-header-icon_1ql35yn.png)
![](https://storage.crisp.chat/users/helpdesk/website/-/c/9/b/3/c9b393c2e2547800/13-step4-drawer-colors_df7e36.png)




The launcher, header icon and drawer each have a preview, so you can see your changes before you save. To start over, click **Reset to defaults** at the top of the **Wishlist** page under Storefront.

## What shoppers see in the drawer

For each saved item the drawer shows the image, title, chosen variant, price, any sale price with how much they save, and its availability. From there the shopper can:

- Add it to the cart. Pre-order items show your pre-order wording and are added as a pre-order, with your pre-order terms.
- Change the variant they saved.
- Remove it, with an Undo in case they change their mind.
- Open the product page.

![](https://storage.crisp.chat/users/helpdesk/website/-/c/9/b/3/c9b393c2e2547800/16-storefront-collection-heart_rp78wd.png)

![](https://storage.crisp.chat/users/helpdesk/website/-/c/9/b/3/c9b393c2e2547800/22-storefront-drawer-available_na28ai.png)


Items that are sold out show as Unavailable. If you use Back in Stock, the shopper can sign up to be notified from the drawer.

A shopper can save up to 250 items.

## Guests and signed-in customers

- A shopper who is not signed in can save items, but the Wishlist is kept in their browser only. Guests do not receive Wishlist emails and are not counted in the report.
- When they sign in to their customer account, their saved items move to their account and follow them across devices.

## Step 5 — Set up the emails

Wishlist emails go only to signed-in customers, are sent from your store, and include a one-click unsubscribe. Each customer gets at most 3 Wishlist emails in 24 hours.

You turn each email on and off in Functionality settings. The email content is edited on the Notifications page, under Wishlist notifications. An email is sent only when it is turned on in Functionality settings and its template is **Live** on the Notifications page. Turning an email on or off in Functionality settings also sets its template to **Live** or **Draft** for you.

Prices in Wishlist emails are in your store currency. Customers shopping in other markets may see a different price on your storefront.

**Reminders**

Send up to three reminders in a row while an item stays saved:

- Reminder 1 is sent a set number of days after the customer saves the item (on by default, after 1 day).
- Reminder 2 and Reminder 3 are each sent a set number of days after the previous reminder (off by default, after 3 and 7 days). You can turn each one on once the reminder before it is on.

Reminders stop when the customer removes the item, buys it, or unsubscribes.

![](https://storage.crisp.chat/users/helpdesk/website/-/c/9/b/3/c9b393c2e2547800/24-step5-reminders_29a7ym.png)


**Price drop emails**

Timesact emails the customer when the price of a saved variant, in your store currency, drops by at least the **Minimum price decrease** you set (off by default, 10%). Timesact never changes your prices, the percentage only decides when the email is sent.

The first drop is measured from the price when the item was saved, and each later one from the price in the last price-drop email. For example, with 10% and an item saved at $100: a drop to $95 sends nothing, $89 sends an email, then $85 sends nothing (it is less than 10% below $89), and $80 sends another.

![Price drop emails and Low stock emails settings in Functionality settings](https://storage.crisp.chat/users/helpdesk/website/-/c/9/b/3/c9b393c2e2547800/e39-wishlist_1txo8cc.png)


**Low stock emails**

Timesact emails the customer when a saved variant drops to or below your Low stock threshold while at least 1 is still available (off by default, 3 units). It only works for products whose inventory Shopify tracks. If stock goes back above the threshold, the next low-stock email for that item can only go out 7 days later.

**Editing the email templates**

On the Notifications page, open a Wishlist email to preview it with its subject. From there you can Send test, Mark as draft, or Edit code to change the content. There are five: First Wishlist reminder, Second Wishlist reminder, Third Wishlist reminder, Wishlist price drop email and Wishlist low stock email. Learn more in [Notifications](https://help.timesact.com/en-us/article/notifications-overview-5rpx0c/).


![Wishlist notifications on the Notifications page with five email templates](https://storage.crisp.chat/users/helpdesk/website/-/c/9/b/3/c9b393c2e2547800/e40-wishlist_1u33hnn.png)

## Orders and your plan

When a customer buys an item they saved, the item is marked as purchased and the order is tagged Wishlist in Shopify. These orders count toward your plan's order quota.

If you move off the PRO plan, Wishlist stops showing on your storefront, but your customers' saved items are kept.

## Translations

All Wishlist texts can be translated per market in Translate & Adapt, or your preferred translation app, by translating the linked metaobjects. Learn more in [Translations](https://help.timesact.com/en-us/article/translations-1qft9ix/).

## The report

Open Analytics, then under Wishlist open Activity and email performance. Pick a date range to see:

- Items saved, purchased and removed in the period, and **Items still saved**. Items still saved shows today's lists and isn't affected by the date range.
- Email results for each Wishlist email: sent, delivered, opened and clicked.
- **Product activity**, with saves, purchases, removals and items still saved per product.
- Wishlist email logs, with each email's recipient, type, status, and whether it was opened or clicked.

![Wishlist section in Analytics with the Activity and email performance report](https://storage.crisp.chat/users/helpdesk/website/-/c/9/b/3/c9b393c2e2547800/e41-wishlist_4vbx8y.png)
![Wishlist activity report with saved, purchased, removed and items still saved totals](https://storage.crisp.chat/users/helpdesk/website/-/c/9/b/3/c9b393c2e2547800/e42-wishlist_8mqgls.png)
![Wishlist email results, product activity and email logs in the Wishlist activity report](https://storage.crisp.chat/users/helpdesk/website/-/c/9/b/3/c9b393c2e2547800/e43-wishlist_1ptt72e.png)


The report only includes signed-in customers. Saves made by guests in their browser are not counted.

## If Wishlist does not show on your storefront

Check these in order:

1. Your plan is PRO.
2. Enable Wishlist is switched on in Functionality settings, and saved.
3. The Timesact app embed is on in your live theme.
4. The product page control is not set to Off, and the collection card heart, floating launcher or header icon you expect is switched on.
5. The header heart is placed just before your theme's cart icon, and the product page button or heart next to **Add to cart**. On a customised theme, a developer can point them at the right elements in **Billing & Account** → **Developer settings** → **Wishlist** (**Header cart** and **Product anchor**), or our support team can fine-tune them for your theme.

## If a Wishlist email was not received

- Check that the email is turned on in Functionality settings and its template is **Live** on the Notifications page.
- Check that the customer was signed in when they saved the item.
- Check that they have not unsubscribed and have not already received 3 Wishlist emails in the last 24 hours.
- For price drops, compare the variant's new price in your store currency with its price when the item was saved, or with the price in the last price-drop email.
- For low stock, check that the variant's inventory is tracked, that it is at or below your threshold with at least 1 left, and whether a low-stock email went out for it in the last 7 days.
- Look the customer up in Wishlist email logs in the report.

If you still need help, contact us with your store address, what you expected to happen, and a screenshot.

## Related articles

- [Customer Experience Templates](https://help.timesact.com/en-us/article/customer-experience-templates-workflow-1okj6w6/)
- [Back in Stock](https://help.timesact.com/en-us/article/back-in-stock-15xbn25/)
- [Pre-order](https://help.timesact.com/en-us/article/pre-order-1dnwppc/)
- [Notifications](https://help.timesact.com/en-us/article/notifications-overview-5rpx0c/)
- [Translations](https://help.timesact.com/en-us/article/translations-1qft9ix/)