Articles on: Custom Features

Countdown Timer

The Countdown Timer feature is a powerful way to create urgency and focus customer attention on your pre-order or in-stock items. By displaying a live ticking clock you tap into the psychological trigger of fear of missing out and steer shoppers toward action. Whether you’re running a limited pre-order window, an early-bird special or a time-limited discount, this tool helps you communicate deadlines clearly and avoid customer confusion about when an offer ends.

Benefits of using Countdown Timers



Build a sense of urgency

Visual countdowns tap into the urgency bias and the fear of missing out.
Encourages quicker decision-making and reduces cart abandonment.

Highlight scarcity

Emphasize when inventory is limited or an offer is exclusive.
Pair the remaining quantity or slots with the timer for added impact.

Increase conversion rates

Clear deadlines motivate customers to complete purchases
Studies show that timed offers often outperform always-available promotions.

Capture attention across channels

Embed timers in email campaigns, landing pages, and pop-ups.
Dynamic visuals draw the eye and boost engagement metrics.

Validate timing and messaging

A/B test different countdown lengths, headlines, and visuals to optimize the user experience.
Gather insights to optimize future launches and offers.

Enabling Countdown Timer



Go to Settings > View Templates and click Edit Template on the functionality (Pre-order, Back In Stock, or In Stock) where you want to enable it.


Once there, click on the Timer tab and then enable it.

You can customize your countdown timer, from the title and labels to the timer type. Additionally, you can customize styles for your timer and adjust its placement.


After you are satisfied with your customization, click 'Save Changes.' Your changes will be applied automatically to your pre-order or in-stock item once you refresh the product page.


Frequently Asked Questions



Q. Can I have different templates for Countdown Timers?
A. Yes, you can have different templates for Countdown Timers. Each timer is set up based on the template you choose in Settings > Templates.

Q. Why does it not sync with my local time?
A. The countdown timer (and the app in general) has its timezone set to UTC+0. Currently, you can't change this, but we are looking to implement a feature to change the time zone in the future.

Updated on: 06/25/2025

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