Articles on: Coming Soon

Coming Soon Overview

Want to generate buzz for products that aren’t available yet? With Coming Soon, you can tease future products by displaying them on your storefront alongside a button that builds anticipation for their release. The button is intentionally inactive to prevent purchases, making it ideal for highlighting future launches, testing interest, or showcasing items that aren’t ready to go live.

Benefits of using Coming Soon

Generate early interest.

Tease key features or benefits to spark curiosity.
Create buzz on social media and in email campaigns to drive traffic ahead of the launch.

Boost SEO and indexing.

Let search engines crawl your product page so you rank for your product name and keywords.
Establish an online presence before you start selling.

Adding Products

To add a product, go to Products > Add Products in your Shopify admin, then select the items you want to include.

Choose the item(s) you'd like to add to Coming Soon. You can select multiple products at once and even target specific variants.

After clicking PROCEED, you’ll be taken to the Pre-order settings page. From there, disable the Pre-order functionality and navigate to the Coming Soon tab.

Enable Coming Soon and click Save. This will now enable you to display an inactive 'Coming Soon' button on your product page.

The "Coming Soon" button is intentionally inactive. It’s a helpful way to showcase an item without immediately offering it for pre-order.

Other Features

Want to add urgency with a countdown timer? Here's how to set it up.
Want to customize your buttons, messages, and badges for each feature? Learn how to use Templates here.

Updated on: 06/25/2025

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