Customer Experience Templates Workflow

There is no single right way to organize your functionality. You can keep one functionality per customer experience template, or combine several into one. Both produce the same result on the storefront; the difference is how you manage them. This article shows both, using Pre-order plus Notify Me as the example.

The two building blocks

• A customer experience template can hold one functionality or several.
• A single variant can have more than one customer experience template attached; they layer and combine.

When Pre-order and Notify Me are both active on the same variant, both stay active and their buttons stack one underneath the other on the storefront, so the shopper can either pre-order or sign up to be notified.

Method A — separate customer experience templates, attached together

Keep each functionality in its own customer experience template and attach both to the product.

1. Create a customer experience template with the Pre-order functionality and configure it.

2. Create a second customer experience template with the Notify Me functionality and configure it.

3. From the Products section, attach both customer experience templates to the same product.

The variant now shows both buttons stacked one underneath the other.

Method B — one combined customer experience template

Put both in a single customer experience template and attach just that one.

1. Create a customer experience template. (V2 General Guide)
2. On the Functionality tab, click Add functionality and choose Pre-order, then click Add functionality again and choose Notify Me.
3. From the Products section, attach this single customer experience template to the product.

Same storefront result, the two buttons stacked one underneath the other, managed as one customer experience template.

Which one to choose

• Separate customer experience templates are best when you want to reuse each functionality independently across different products, mix and match, or change one functionality without touching the other.
• A combined customer experience template is best when the same set of functionality always goes together and you want one thing to attach and maintain.

Some functionality cannot be combined in the same customer experience template: Pre-order and Coming Soon don't run together. In the Add functionality menu you pick one functionality per type, so Pre-order, Backorder and Made to Order are alternatives, and so are Back in Stock, Notify Me and Waitlist. Choosing another one of the same type switches to it.

Showing just one button on a product

A product shows every functionality in the customer experience templates attached to it. If you see both the Pre-order button and the Notify Me button and only want one, take the other out of the template.

1. In the Timesact app, click Experiences in the left menu and open the customer experience template attached to the product.

2. Open the Functionality tab. You'll see each functionality the template carries, for example Pre-order and Notify Me.
3. Click Remove next to the one you don't want on these products, then click Save.

1. Open the product page in a private or incognito window. Only the button you kept shows.

Removing a functionality changes every product attached to that template. If some products should keep both buttons, or you want Pre-order on some products and Notify Me on others, set up one template per functionality instead:

1. In Experiences, duplicate the template you use now. Open the copy, rename it after what it will carry, for example "Pre-order only", remove Notify Me on its Functionality tab, and click Save.
2. Open the original template, rename it "Notify Me only", remove Pre-order on its Functionality tab, and click Save.
3. Click Products in the left menu. On each product's row, open the Customer Experience dropdown and pick the template that product should use.

• Check the Functionality status badges on the row. Each product now shows only the functionality you chose, for example "Pre-order - Active".

Naming each template after what it carries keeps the dropdown easy to read when you come back to it.

Updated on: 11/10/2026