Articles on: Timesact V2

Coming Soon

A display feature that swaps the Add to Cart button for a non-clickable "Coming Soon" button, so you can tease a product before it launches.


What it does


Coming Soon replaces the Add to Cart (or Sold Out) button on your storefront with a "Coming Soon" button, so shoppers can see an upcoming product before it is available to buy.


It is display only. There is no purchase and no email sign-up, it simply shows the button, and optionally a badge or a countdown timer, to build a bit of hype for a product that has not launched yet. It is one of Timesact's availability features.


How it fits into V2


  • Like every feature, Coming Soon lives inside a customer experience template, which you set up under the Experiences tab. The customer experience template is where you turn the feature on and configure it.
  • You can run Coming Soon on its own, or combine it with other features in the same customer experience template. One exception: Coming Soon and Pre-Order cannot be combined, a product is either teased as coming soon or available to pre-order, not both.
  • You can also attach more than one customer experience template to the same product, and they will work together on it.
  • What a shopper sees is decided per variant (each size or colour), so it depends on the variant they pick and its stock.
  • A customer experience template is reusable. Build it once, then apply it to as many products as you like from the Products page (see Adding Products).


Step 1 — Create the customer experience template


You do not have to start from scratch. On the Experiences tab you can:


  • Use one of the ready-made customer experience templates as it is.
  • Open a ready-made one and tweak it for your campaign.
  • Or click Create customer experience, give it a name and an optional description, to build your own.


Either way, you land on its configuration page.


Step 2 — Add the Coming Soon feature


On the Features tab, click Add feature, and under Availability choose Coming Soon. It will show as Active. You can add other features to the same customer experience template and switch between them when setting up the look, just remember Coming Soon and Pre-Order cannot both be active on the same product.


Step 3 — Set how it looks


Product page


At the top you can switch between the features you have added, so you style each one separately. For Coming Soon you can set:


  • Button — how the Coming Soon button looks. There are three text fields:
  • Coming Soon Button Text — the label shown while Coming Soon is active (default "Coming Soon").
  • Add to Cart Button Text and Sold Out Button Text — the fallback labels used when Coming Soon is not active, that is when the variant is in stock or genuinely sold out.
  • You can also set Dimensions (width, height), Border (radius, width), Font (size, weight, style), and Colours (font, background, border).
  • Message — the message shown on coming-soon products.
  • Badge — an optional badge on the product (off by default).
  • Timer — an optional countdown timer (off by default). It can count down to a date or for a fixed length of time, see how to set it in Preorder.


Collection page


Sets how it looks on collection pages, with the same pieces: Button, Message, and Badge.


Cart page


Coming Soon has no cart settings. The cart section is used by Pre-Order only, so it does not apply here.


Step 4 — Admin settings


Feature settings


The Coming Soon tab has one setting:


  • Stock Management — Coming Soon shows when a product is out of stock. The "Coming Soon" button replaces "Sold Out" when the variant's Shopify stock hits 0, and switches back once stock goes above 0. In practice, keep an unreleased product at 0 inventory so it shows as Coming Soon until you add stock and launch it.


Markets & locations


  • Market scope — show it everywhere (Global), or only in specific countries or specific Shopify markets.
  • Inventory location scope — count stock from all your locations, or only specific ones. Handy if you have more than one warehouse.
  • More on this in Markets and Locations.

Translations



Notifications


Coming Soon has no notifications. It is a display-only feature, so there are no emails or sign-ups tied to it, and the Notifications tab will simply show that there is nothing to set up here.

Updated on: 07/07/2026

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